J. Michael Loughran
An accomplished Creator. Writer. Researcher. Photographer.
w/ over 25 years senior-level marketing & communications experience
Michael is a recognized writer, researcher, and photographer with more than 25 years of senior-level experience in public relations, communications, and marketing. His career spans the technology, media, healthcare, entertainment, and nonprofit sectors, where he leads innovative campaigns and crafts narratives that inspire, educate, and engage global audiences.
Michael’s early professional curiosity about both physical and genetic sciences—combined with his expertise in societal studies (meaning life), and deep professional & personal mentorships—has shaped the way he approaches the intersection of media, public engagement, and scientific advancement. His goal is often to bridge the gap between complex scientific and societal issues, fostering public understanding through storytelling that makes exhaustive, cutting-edge research accessible, engaging, and above all, meaningful.
He spent the majority of his career at IBM, where he served as an executive for the company’s $6.5 billion research and development organization and held key roles across its software, semiconductor, emerging business, and corporate communications divisions.
Michael played a pivotal role in shaping and promoting IBM’s groundbreaking work in artificial intelligence, natural language processing, quantum computing, semiconductors, nanotechnology, and genetic sciences. He was instrumental in telling the stories behind transformative technologies such as IBM Watson—capturing its evolution from its Jeopardy! debuted with its advancements in enterprise AI. His storytelling blends technical depth with visual narrative through documentary filmmaking and photography, making complex topics both accessible and compelling.
He also led communications for the National Geographic Society’s Genographic Project, connecting groundbreaking scientific discoveries with global audiences through press briefings, public forums, and strategic media campaigns. A key component of this work involved highlighting the contributions and ancestral stories of Indigenous peoples around the world, ensuring their voices and cultural heritage remained central to the narrative. His efforts supported respectful engagement with Indigenous communities, helping amplify their role in reshaping how global populations understand their shared genetic history.
Later, as Senior Vice President at Weber Shandwick, Michael designed and executed forward-thinking PR campaigns across a range of industries, helping clients build strong brands through storytelling, strategic media placements, and influencer partnerships. His work has secured prominent coverage in The New York Times, The Wall Street Journal, The Washington Post, Time Magazine, and numerous international outlets. He excels at fostering meaningful dialogue by building trusted relationships with media, policymakers, and global stakeholders.
Earlier in his career, Michael developed and led communications programs for some of the world’s most prestigious brands and events, including Sharp Electronics, Tanqueray Gin, Johnnie Walker Scotch Whiskies, the island-nation of Jamaica, Trident Gum, Schick Razors, Listerine, Okemo Ski Mountain, the NBA All-Star Game, and PGA golf championships, among many others.
He holds dual Bachelor of Arts degrees in Public Relations and Journalism from Syracuse University and is an alumnus of the Corporate Executive MBA Program at Duke University’s Fuqua School of Business.